Monthly Archives: July 2010

Old Spice Real Time Ads

Everyone is going crazy for the Old Spice guy at the moment. And this is how P&G did it. Take one hunky former NFL player, Isaiah Mustafa. Create a 30 second ad filmed in a single tracking shot. And win … Continue reading

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Foursquare – gaming, sales & loyalty

The location based social web and mobile app. Connect to your network and update your location by checking in at venues, and gain social kudos by collecting badges (soon to be customisable) and aspire to be the mayor. A few … Continue reading

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Google Social Search

Find relevant public content from your broader social circle with Google Social Search. I like the idea of being able to search for a friend’s blog or the latest social activity for a particular brand..think it’s been a long time … Continue reading

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Food is art

I was mooching around Borough market the other day and spotted a guy selling food landscape photographs, so I got chatting. Carl Warner is so talented, he makes models of popular landscapes out of food and photographs his stunning work … Continue reading

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YouTube HTML5 app

YouTube recently updated their video site to be HTML5 compatible with iPhone and Android smartphones. This is surely to shake up the app market as more and more brands make one version of their app that is handset neutral. Apple … Continue reading

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GoogleMe social network

It’s rumoured that Google plan to launch GoogleMe, a new social network to take on Facebook. Considering Facebook has connected over 500 million people its going to be no mean feat. And Facebook’s privacy laws make it a legal minefield … Continue reading

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Twitter launch ads

New business model for promoted tweets Twitter in a nutshell – microblogging in 140 characters OWNED: @(name) = Twitter profile name / network of followers and following (change photo/tweet?) ADVOCATES: RT@(name) = share favourite tweets with your network (reward best … Continue reading

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