Foursquare – gaming, sales & loyalty

The location based social web and mobile app. Connect to your network and update your location by checking in at venues, and gain social kudos by collecting badges (soon to be customisable) and aspire to be the mayor. A few examples of how brands are currently using Foursquare…

Domino’s Pizza has reported a 29% surge in pre-tax profits to £17.5m, buoyed by a strong performance from e-commerce sales and attributed its link-up with Foursquare as key to its recent performance. This web-based activity has afforded the dual benefit of “driving pizza sales” and “building customer loyalty”.

Jimmy Choo’s first social media campaign on Foursquare (and perhaps the first treasure hunt on Foursquare?). A pair of Jimmy Choo’s new trainers will check into some of the most exclusive and fashionable places in London, if you can track them down and catch them while still checked in at a venue, then they are yours. Cute idea.

Starbucks have used the platform to test out its experimental rewards program. Frequent Starbucks customers who check in at retail locations using Foursquare will be earning themselves customer rewards.

Nike Grid runners registered on the website for a unique runner code, then raced to conquer different points in a series of maps (designating North, South, East and West London). Payphones across the city were used as check-in points before and after each run. With the opportunity to win Foursquare badges and random prizes.

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